If Tim Wants to Adopt the Strategy of Informative Advertising

question 89

Multiple Choice

If Tim wants to adopt the strategy of informative advertising for his bakery,which of the following would be the best objective?

• A) Build brand preference
• B) Suggest new uses for a product
• C) Encourage customers to switch brands
• D) Change customer perceptions of brand value
• E) Keep brand in customer minds during off-seasons

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Definitions:

Visit California

is an organization and marketing campaign aimed at promoting tourism to the state of California.

Lifestyle Attributes

Characteristics defining the way a person or group lives, including habits, attitudes, tastes, moral standards, and economic level, which together influence consumer behavior.

Pioneering Institutional Advertisement

Initial or early-stage advertising efforts aimed at building a brand or institution's image rather than promoting specific products.

Bayer

A multinational pharmaceutical and life sciences company known for its development and manufacturing of healthcare products and agricultural chemicals.