What Is a Potential Problem Associated with Comparative Advertising

question 13

Multiple Choice

What is a potential problem associated with comparative advertising?

• A) Consumers confuse the positive and negative aspects of the brands involved in the ad war.
• B) Competitors develop new and improved products in an attempt to win the advertising contest.
• C) Consumers are bombarded with competing ads, which causes them to leave the market completely.
• D) Competitors respond with their own ads, which often results in negative publicity for both brands.
• E) Consumers alternate between competing products and never develop brand loyalties.

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