Why Is Public Relations Often Overlooked as a Tool for Supporting

question 81

Multiple Choice

Why is public relations often overlooked as a tool for supporting product marketing objectives?

• A) Public relations departments are typically small divisions within corporations.
• B) The time and costs associated with public relations can be prohibitive.
• C) Public relations specialists lack the skills necessary to work with marketing experts.
• D) Many public relations professionals see their jobs as simply communicating, not necessarily brand building.
• E) The public relations department only wants to handle stockholders, employees, and government officials.

Comprehend the challenges in defining "middle class" and the factors contributing to its expansion among minority groups.

Recognize the characteristics and implications of being part of the "urban underclass."

Understand Marx's and Weber's theories on social class and stratification.

Identify the factors influencing social mobility in the United States.

---

Definitions:

Behaviourism

A behavioral science method focusing on the examination of behaviors that can be seen and the environmental factors that influence them.

Rise of Animal Research

The historical increase in the use of animals for scientific research to understand human diseases, behaviors, and biology.

Behaviourist

A psychologist or researcher who studies behaviour based on observable actions and reactions, often excluding mental states from their analyses.

Experimental Control

The practice in scientific experiments of managing and regulating all variables except those that are being directly tested, to ensure that observed effects can be attributed to the manipulation of the independent variable.