When Does a Marketer Use a Comparative Ad

question 112

Essay

When does a marketer use a comparative ad?

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Definitions:

Reinforcements

In behavioral psychology, stimuli that increase the probability of a behavior being repeated, which can be positive (adding something desirable) or negative (removing something undesirable).

Anhedonia

The diminished ability to experience pleasure or loss of interest in previously rewarding or enjoyable activities.

Bipolar Depression

A phase of bipolar disorder characterized by significant depressive episodes where an individual may experience a depressed mood, loss of pleasure or interest in activities, and other symptoms similar to major depression.

Social Rewards

Benefits gained from social interactions, such as approval or acceptance, that reinforce certain behaviors within a community or group.