Why Can Public Relations Efforts Have a Strong Impact on Public

question 125

Essay

Why can public relations efforts have a strong impact on public awareness at a substantially lower cost than advertising?

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Definitions:

Reward

A benefit or positive feedback given for a specific action or behavior, often used as a means of encouragement.

Variable Ratio

A reinforcement schedule in which a response is reinforced after an unpredictable number of responses, leading to high and steady response rates.

Lottery Tickets

Printed or digital tokens purchased for a chance to win a prize in a drawing based on random selection, part of gambling activities.

Reinforcement

A process in behavioral psychology that strengthens a behavior by providing a consequence an individual finds rewarding.