Which Promotional Tool Is Most Effective in Building Up Buyers

question 22

Multiple Choice

Which promotional tool is most effective in building up buyers' preferences,convictions,and,most importantly,actions?

• A) Mass-market advertising
• B) Personal selling
• C) Segmented advertising
• D) Sales promotion
• E) Public relations

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Definitions:

Discount Rate

The rate used in the DCF approach to quantify the present value of cash flows expected to occur in the future.

Monthly Payments

Regular payments made over a period of time, often used in loans or leasing agreements.

Growing Annuity

A financial term that refers to a series of cash flows or payments that grow at a fixed rate per period.

Required Rate

Required Rate, or the minimum expected rate of return on an investment, reflects the investor's risk tolerance and investment criteria.