Which of the Following Is Not a Factor in the Changes

question 126

Multiple Choice

Which of the following is not a factor in the changes occurring in today's marketing communications?

• A) Mass markets have fragmented, and marketers are shifting away from mass marketing.
• B) Improvements in communication technologies are changing how companies and customers communicate with each other.
• C) Companies routinely invest millions of dollars in the mass media.
• D) Mass media no longer capture the majority of promotional budgets.
• E) Today's consumers are better informed about products and services.

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Definitions:

Psychosocial Influences

The impact of societal and interpersonal factors on an individual's thoughts, feelings, and behaviors, particularly in the context of consumer behavior.

Products Pyramid

A hierarchical representation of a company’s product lines or portfolio, ranging from the core, fundamental products to niche, specialized items.

Motivation

The process that initiates, guides, and maintains goal-oriented behaviors, driving individuals to pursue and attain goals.

Maslow Hierarchy

A psychological theory proposing a five-tier model of human needs, from basic (physiological) to more complex (self-actualization) needs.