Examlex
Why are profound changes in marketing communications creating both exciting and scary times for marketing communicators?
Convenience Sampling
A sampling technique where participants are selected based on their availability or ease of access, rather than at random.
Volunteer Sampling
Obtaining a sample by asking for volunteers.
Sampling Interval
The interval selected in systematic sampling (e.g., every 10th or 100th unit).
Systematic Sampling
Sampling by selecting every nth unit from a population.
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