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Why Are Profound Changes in Marketing Communications Creating Both Exciting

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Why are profound changes in marketing communications creating both exciting and scary times for marketing communicators?


Definitions:

Convenience Sampling

A sampling technique where participants are selected based on their availability or ease of access, rather than at random.

Volunteer Sampling

Obtaining a sample by asking for volunteers.

Sampling Interval

The interval selected in systematic sampling (e.g., every 10th or 100th unit).

Systematic Sampling

Sampling by selecting every nth unit from a population.

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