Marketers Can Choose from Two Basic Promotion Mix Strategies-Push Promotion

question 13

Essay

Marketers can choose from two basic promotion mix strategies-push promotion or pull promotion. Compare these two strategies.

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Definitions:

Novel Stimuli

New or unfamiliar objects, events, or situations that attract attention and may elicit responses from an individual or a system.

Motivation

The psychological processes that arouse and direct goal-oriented behavior.

Maslow's Hierarchy

is a psychological theory proposing that human needs are arranged in a hierarchy, from basic physiological needs to the need for self-actualization.

Valenced Reactions

Emotional responses that are categorized as either positive or negative in nature, influenced by personal experiences, attitudes, and perceptions.