Why Do Stores Cluster Together

question 98

Multiple Choice

Why do stores cluster together?

• A) To decrease competition
• B) To increase their customer pulling power
• C) To take advantage of tax breaks
• D) To create retailer cooperatives
• E) To standardize the service mix

Appreciate how repeated exposure to the same stimuli can lead to adaptation or habituation.

Understand contrast creation techniques and their role in capturing consumer attention.

Understand Weber's Law and the Just Noticeable Difference (JND) and their implications for retail and advertising.

Recognize different consumer processing states, including perceptual vigilance and adaptation.

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Definitions:

Environmental Stimuli

Physical or sensory events that occur outside of an organism but which influence its behavior or responses.

Guthrie

Edwin Ray Guthrie, a behaviorist psychologist known for his "contiguity theory" which emphasized that learning occurs through association of stimuli occurring together in time.

Associated Response

A reaction that is commonly linked or connected to a specific trigger or set of conditions.

Secondary Reward

A reward that does not satisfy a biological need but is desirable due to its association with primary rewards or intrinsic satisfaction.