Examlex
Pricing and price competition account for the number- one problem facing many marketing executives.What are some of the frequent problems that companies encounter?
Proposal
A plan or suggestion put forward for consideration or discussion by others.
BATNA
Best Alternative To a Negotiated Agreement; the most advantageous course of action a party can take if negotiations fail.
Yielding
In a negotiation or conflict context, yielding refers to one party giving in or accommodating the demands or interests of another.
Dual Concerns
When negotiating parties have two primary interests or issues at the core of their negotiation, necessitating attention to both.
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