How Did Frito-Lay Use New Simulated Test Marketing Technologies to Reduce

question 82

Essay

How did Frito-Lay use new simulated test marketing technologies to reduce the costs of test marketing and to speed up the process?

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Definitions:

Participants Complied

The situation where individuals involved in a study or activity adhere to the instructions or rules provided.

American Culture

The customs, traditions, and values of the United States, including influences from Native American, Latin American, African, Asian, and European cultures.

Cultural Norms

Shared expectations and rules that guide the behavior of people within social groups or cultures.

Variations Across Cultures

Differences in social practices, norms, and values that exist among various cultures.