Concept Testing Works Best with People Who Are Familiar with the New

question 123

True/False

Concept testing works best with people who are familiar with the new idea and the new product's purpose. This generally includes top management, the sales force, and research and development.

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Definitions:

Cognitive Theory

A theoretical perspective that emphasizes internal mental processes as the key to understanding human behavior.

Working Model

In cognitive theory, a set of assumptions that the individual uses to organize perceptions and experiences. For example, a person might assume that other people are trustworthy and be surprised by an incident in which this working model of human behavior is erroneous.

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on the psychosocial development of humans, highlighting the influence of society and culture on personality development across eight stages of life.

Autonomy

The capacity to make an informed, uncoerced decision; often emphasizes independence and self-determination.