Which of the Following Statements Best Explains Why Idea Screening

question 128

Multiple Choice

Which of the following statements best explains why idea screening may be the most important step of new product development?

• A) It increases the number of ideas generated.
• B) Some potentially profitable ideas may be ill perceived by the idea screeners.
• C) Some ideas that will become market disasters may be originally viewed favourably by the idea screeners.
• D) It gives research and development team members an opportunity to gather consumer feedback.
• E) It saves the company money in product development costs by giving the green light to only the product ideas that are likely to be profitable.

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Definitions:

Strategy Maps

A visual representation that outlines the key objectives and their relationships within an organization's strategy, aiding in communication, planning, and execution.

Cause-and-effect Relationships

Connections between actions or events such that one or more are the result of the other or others.

Non-financial Performance

A measure of a company's effectiveness and efficiency in areas not directly related to financial metrics, such as customer satisfaction and employee engagement.

Operational Level

Pertains to the day-to-day activities and decisions within an organization that contribute to its overall performance.