Attributes Are the Least Desirable Level for Brand Positioning Because

question 80

True/False

Attributes are the least desirable level for brand positioning because competitors can easily copy attributes and customers are more interested in what attributes will do for them than in the attributes themselves.

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Definitions:

Inferior Vena Cava

Vein that delivers oxygen-poor blood from the lower body to the heart.

Three-Chambered Heart

A type of heart structure found in some amphibians and reptiles, consisting of two atria and one ventricle, allowing for a degree of separation between oxygenated and deoxygenated blood.

Amphibian

Tetrapod with scaleless skin; it typically develops in water, then lives on land as a carnivore with lungs. For example, a frog or salamander.

Organism

An individual that consists of one or more cells.