The Total Financial Value of a Brand Is Estimated Through

question 113

Short Answer

The total financial value of a brand is estimated through the process of brand ________.

---

Definitions:

Systematic Desensitization

A behavioral therapy technique aimed at reducing anxiety or fear through gradual exposure to the feared object or situation.

Negative Attitude Change

The process through which an individual's favorable perspective or feeling towards an object, person, or situation becomes unfavorable.

Need For Cognition

A psychological trait representing an individual's tendency to engage in and enjoy effortful cognitive activities.

Low-Ball Technique

A persuasive strategy where an initial, lower-than-actual price is offered to secure agreement, only to raise it later on.