A ________ Involves the Use of a Successful Brand Name

question 139

Short Answer

A ________ involves the use of a successful brand name to launch new or modified products in a new category.

---

Definitions:

Job Evaluation

A systematic process to determine the relative worth of jobs within an organization for the purpose of establishing fair pay scales.

Organization Value

The core principles or ethics that guide an organization's actions and decisions.

Factor-Comparison Method

A systematic approach in job evaluation, where jobs are compared based on key factors to establish relative worth.

Benchmark Jobs

Key positions within an organization used as a standard or reference to evaluate the value of other jobs or to establish pay scales.