Which Strategy Involves Weeding Out Weaker Brands and Focusing Marketing

question 96

Multiple Choice

Which strategy involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number-one or number-two market share positions in their categories?

• A) Megabrand
• B) Service inseparability
• C) Social marketing
• D) Unsought product
• E) Undifferentiated

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Definitions:

Predetermined Overhead Rate

An estimated charge used to assign manufacturing overhead costs to individual units of production, calculated before the period begins.

Direct Labor Hours

Direct Labor Hours refer to the amount of time spent by workers directly involved in the production of goods or services, used as a basis for allocating labor costs to products.

Factory Overhead Costs

Expenses related to the day-to-day operations of a factory that are not directly tied to a specific product, such as utilities, depreciation, and maintenance.

Period Costs

Expenses that are recognized in the income statement when incurred, instead of being tied to inventory, include utilities and rent for office space.