All Brand Differences Are Meaningful or Worthwhile and Every Difference

question 133

True/False

All brand differences are meaningful or worthwhile and every difference makes a good differentiator.

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Definitions:

Direct Communication

A method of interaction where messages are conveyed directly between parties without the use of intermediaries.

Individualized Communications

Customized messages aimed at catering to the interests or needs of individual recipients.

Indispensable

Absolutely necessary or essential for something to function properly or to achieve a particular goal.

Publicity

The exposure or attention that a product, person, or organization receives through media channels, usually without direct payment.