When Marketers at Procter & Gamble Selected the Millennials,a Demographic

question 77

Multiple Choice

When marketers at Procter & Gamble selected the Millennials,a demographic that includes college students,as an untapped group of potential customers for their Febreze line of products,they were executing which step in the process of designing a customer-driven marketing strategy?

• A) Market segmenting
• B) Mass marketing
• C) Differentiation
• D) Targeting
• E) Positioning

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Definitions:

Vestibular System

A complex set of sensory structures in the inner ear that helps maintain balance and spatial orientation.

Decibels

A unit of measurement for the intensity of sound, indicating the pressure level of sound waves.

Hertz

The unit of frequency in the International System of Units (SI), representing one cycle per second, used to measure wave frequencies such as sound waves or brainwaves.

Monocular Cue

Visual information that provides depth perception from a single eye by using cues of linear perspective, texture gradient, and motion parallax.