Marketers of Expensive Automobiles,cottage Properties,and Travel Are Most Likely to Use

question 10

Multiple Choice

Marketers of expensive automobiles,cottage properties,and travel are most likely to use which of the following types of segmentation?

• A) Gender
• B) Income
• C) Occasion
• D) Usage rate
• E) Benefits sought

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Definitions:

Non-Hispanic White Americans

Individuals residing in the United States who are not of Hispanic or Latino origin and identify as White.

African Americans

In the United States, a group of people primarily of sub-Saharan African descent defined by their ethnic or racial identity.

Schizophrenia Diagnosis

The process of identifying schizophrenia through behavioral, psychological, and sometimes physiological evaluations.

Cognitive-behavioral View

A psychological approach that emphasizes how our thoughts and behaviors influence our feelings and how cognitive restructuring can alleviate psychological distress.