As You Like It Inc

question 17

Short Answer

As You Like It Inc.customizes its offers to each individual consumer.This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.

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Definitions:

Bit

The smallest unit of data in computing, representing a single binary value of 0 or 1.

Relational Database

A type of database that stores and provides access to data points that are related to one another.

Microsoft Access

A database management system from Microsoft that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-development tools.

Records

Documents or files that preserve information or data for future reference, legal compliance, or historical purposes.