Ad Man Rosser Reeves Believes That Firms Should Develop a USP

question 95

Multiple Choice

Ad man Rosser Reeves believes that firms should develop a USP for each brand and stick to it.What does USP stand for?

• A) Unique selling product
• B) Unique services practice
• C) Unique sales pitch
• D) Unique selling proposition
• E) Unique strategic practice

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Definitions:

Corporate Deviance

Unlawful or unethical behavior committed by businesses, often hidden from public view, to increase profit or market dominance.

Employee Theft

The act of stealing goods, money, or time (such as falsifying work hours) from an employer.

Organized Crime

Illegal operations orchestrated by influential organizations and executed extensively.

Promotional Opportunity

A chance or scenario where an individual or entity can advance or benefit, often in a professional or marketing context.