Nestle Canada Launched a TV Marketing Campaign for Its Aero

question 105

Essay

Nestle Canada launched a TV marketing campaign for its Aero chocolate bar that pokes fun at the differences between men and women.Why did Nestle use gender as a demographic segmentation variable?

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Definitions:

Income Effect

The change in an individual's or economy's purchasing power due to a change in income, affecting the quantity of goods and services bought.

Marginal Revenue Product

The additional revenue generated from employing one more unit of a resource.

Dual Labor Market Theory

An economic theory that suggests the labor market is divided into two segments: the primary market, with secure, well-paid jobs, and the secondary market, characterized by low pay, job insecurity, and little room for advancement.

Backward-Bending

Refers to the backward-bending supply curve of labor, indicating that at some point, higher wages lead to a decrease in the labor supply.