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Rolex Watches uses ____________.It targets wealthy consumers with similar needs and buying behaviours,even though the consumers are located in different countries.
Ulrich Beck
A German sociologist known for his work on the risk society, individualization, and reflexive modernization.
Zygmunt Bauman
A Polish sociologist known for his analyses of the links between modernity, globalization, and consumerism, as well as his concept of "liquid modernity".
Market Regulations
Rules established by a governing body to control the way markets operate, impacting how businesses function within them.
Cultural Imperialism
The spread and dominance of one culture's values, practices, and beliefs over others, often leading to the erosion of the dominated cultures.
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