Neiman Marcus Claims Superior Quality,performance,and Style

question 29

Multiple Choice

Neiman Marcus claims superior quality,performance,and style.The owners provide the most upscale products and services and charge a higher price to cover the higher costs.What type of positioning does Neiman Marcus use?

• A) More-for-the-same
• B) More-for-more
• C) Repositioning
• D) The-same-for-less
• E) More-for-less

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Definitions:

Envy

is an emotion characterized by feeling discontent or covetousness towards another's advantages, achievements, or possessions.

BMW

A German multinational corporation known for producing luxury vehicles and motorcycles, recognized for its performance, innovation, and design.

Bus

A large road vehicle designed to transport numerous passengers, often operating on fixed routes and schedules.

Emotions

Complex psychological states involving subjective experiences, physiological responses, and behavioral or expressive reactions.