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Why must marketers guard against stereotypes when using age and life-cycle segmentation?
Pattern
A recognizable repetition of elements or designs, often identified in nature, human behavior, or manufactured objects.
Figure-Ground Relationships
A visual perception principle distinguishing an object (the figure) from its surrounding area (the ground).
Objects
Physical items that occupy space and have properties that can be perceived by the senses.
Shape Constancy
The perceptual phenomenon whereby the perceived shape of an object remains constant even when its orientation to the viewer changes.
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