In What Ways Might a Marketer Be Able to Gain

question 84

Essay

In what ways might a marketer be able to gain competitive advantage through channel differentiation?

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Definitions:

Apparent Authority

A situation where a person appears to have been given the power by a business to act on its behalf, even if no formal authority has been granted.

Manifest Consent

Clearly and unmistakably expressed agreement or approval to an action or proposal.

Authorized Act

An action that has been officially approved or sanctioned by the proper authority.

Express Authority

The clear, direct authority granted by a principal to an agent, specifically outlined in their agreement.