In Routine Buying Situations,which Members of the Buying Centre Have

question 99

Multiple Choice

In routine buying situations,which members of the buying centre have formal or informal power to select or approve the final suppliers?

• A) Users
• B) Influencers
• C) Gatekeepers
• D) Deciders
• E) Buyers

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Definitions:

Orphaned

In a business context, refers to accounts, clients, or projects that no longer have a specific person or team assigned to manage them.

Sales Representative

A person employed by a company to sell its products or services to customers, often responsible for managing customer relationships and achieving sales targets.

Television Station

A service provider or facility that delivers television programming through over-the-air broadcasts to viewers in a specific geographic area.

Orphaned Customers

Customers who lose their representative or point of contact in a company and may feel neglected or underserved.