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Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?
Recognizing Revenue
The process of recording revenue in the accounting records once it is earned and realizable, in accordance with relevant accounting standards.
Performance Obligation
A commitment in a contract to transfer a good or service to a customer, for which a company must satisfy to recognize revenue.
IFRS
International Financial Reporting Standards, which are a set of accounting standards developed by the International Accounting Standards Board (IASB) used globally to prepare public company financial statements.
Statement of Changes in Equity
A financial report that outlines the movements in equity of a company over a specific period, including profits or losses, dividends issued, and any changes in share capital.
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