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Online social networks represent an important new form of buzz for marketers.
Self-Determination
A concept in psychology that refers to individuals' ability to make choices and manage their own lives.
Conscious Attention
The deliberate and aware focusing of one's awareness or mental effort on a specific object, task, or sensation.
Deliberative Effort
The mental exertion required to carefully consider options, make decisions, or solve problems, implying conscious and thoughtful endeavor.
Automatic
Occurring or functioning independently without conscious thought or intention, often referring to processes or reactions.
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