Which of the Following Is True of Mature Consumers

question 94

Multiple Choice

Which of the following is true of mature consumers?

• A) The best strategy is to appeal to their active, multidimensional lives.
• B) They are a poor market for "do-it-for-me" services.
• C) High-tech home entertainment products do not appeal to them.
• D) They place more importance on brand names and are more brand loyal than members of other age groups.
• E) They are a shrinking market for cosmetics and personal care products.

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Definitions:

Population Standard Deviation

A measure of the spread of a set of values in a population, giving insight into the variability within the entire population.

Sample Size

The number of observations or elements selected from a population to be included in a sample.

Upper Limit

The highest value in a range or set of data, often referring to the maximum point in an interval or boundary in statistical analysis.

Standard Deviation

An indicator that determines how spread out a dataset is from its mean, obtained by taking the square root of the variance.