If the Consumer's Drive Is Strong and a Satisfying Product

question 28

Short Answer

If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it immediately.If not,the consumer may store the need in memory or undertake a(n)________.

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Definitions:

Personality Research

The scientific study of individual differences in characteristic patterns of thinking, feeling, and behaving.

Assessment

The process of evaluating or measuring a person's behavior, abilities, or psychological attributes.

Test's Reliability

The consistency of a test in measuring what it is intended to measure across different occasions.

Reliability

Reliability refers to the consistency and dependability of a measurement, test, or instrument in yielding similar results under consistent conditions.