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Explain the Role of Marketers in the Information Search Step

question 47

Essay

Explain the role of marketers in the information search step of the consumer
decision- making process.Give an example of how the marketer might execute this role.


Definitions:

Tax-exempt

Not subject to tax by federal or local authorities, often applicable to certain organizations, incomes, or properties.

Common

A term indicating something that is usual, typical, or shared among multiple entities.

Free

Referring to something that is provided without charge or cost.

Isomorphism

The process by which organizations in a particular field become increasingly similar over time in terms of structure, processes, and strategies, often due to regulatory, cultural, or competitive pressures.

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