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Which type of research would be best suited for identifying which demographic groups prefer diet soft drinks and why they have this preference?
Option Buyer
An individual or entity that acquires the rights, but not the obligation, to buy or sell an asset at a predetermined price within a specific time frame.
Option Writer
An individual or entity that creates and sells options, thus assuming the risk of having to buy or sell the asset at the option's strike price if the option is exercised.
Conversion Value
The financial worth of converting a convertible security into its underlying shares, calculated based on the current price of the shares.
Conversion Ratio
The specific quantity of a secondary security that can be converted from a primary security, used in the context of convertible bonds and preferred stocks.
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