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When ZIBA Designers,looking for Ideas on How to Craft a Shower-Cleaning

question 122

Short Answer

When ZIBA designers,looking for ideas on how to craft a shower-cleaning tool,spent 10 days in people's homes,watching consumers wash shower stalls,they were conducting ________ research.


Definitions:

Outgroup Homogeneity Effect

The tendency to view individuals in outgroups as more similar to each other than they really are.

Stereotype Threat

The risk of conforming to stereotypes about one's social group, which can hinder performance in various domains.

Racial Bias Effect

The tendency to process information or make decisions in a way that favors one racial group over others.

Ultimate Attribution Error

The tendency to internally attribute behaviors of individuals in an outgroup to their character while attributing in-group members' behaviors to external situational factors.

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