Which of the Following Advertising Situations Would Most Likely Be

question 71

Multiple Choice

Which of the following advertising situations would most likely be considered "puffery"?

• A) Mr. Clean coming to a housewife's rescue to help clean a dirty stovetop
• B) Noticing toned thighs and legs as a result of using the Thigh Master for only five weeks
• C) Children growing into attractive adults as a result of drinking milk
• D) A retired couple drinking a vitamin and protein shake and then going bicycling
• E) A sleepy mom who wakes up to a gray day, drinks a cup of coffee, and then looks out her window to see golden sunshine, beautiful flowers blooming, songbirds singing, and a rainbow on the horizon

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Definitions:

Semantic Network

A conceptual model in cognitive psychology and artificial intelligence that represents semantic relations between concepts in networks.

Prospective Memory

The aspect of memory that involves remembering to perform a planned action or recall a planned intention at some future point in time.

Semantic Encoding

The process of encoding information according to its meaning to help in its retention and retrieval from memory.

Visualizing

Visualizing involves forming mental images or concepts, often used as a technique in problem-solving, learning, and goal setting.