By Carefully Studying the _____________,Marketers Can Adapt Their Strategies to Meet

question 26

Short Answer

By carefully studying the _____________,marketers can adapt their strategies to meet new marketplace challenges and opportunities.

---

Definitions:

Conditioned Response

A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus.

Spontaneous Recovery

The reappearance of a learned response after its apparent extinction.

Negative Punishment

A behavior modification technique where a desirable stimulus is removed following an unwanted behavior, with the aim of decreasing that behavior.

Positive Punishment

Adding an undesirable stimulus to decrease a behavior.