Examlex
The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.
B2B Commerce
Business-to-business commerce involving transactions between companies rather than between a company and individual consumers.
M2M
Machine-to-Machine communication, referring to direct communication between devices using any communications channel, including wired and wireless.
Horizontal Flow
The movement of information, resources, or processes across an organization or system at the same level or hierarchy, promoting collaboration and efficiency.
Virtual Brand Community
Virtual Brand Community is an online group of individuals with shared interests in a particular brand, where members interact and exchange information, reinforcing brand loyalty and engagement.
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