When Marketing Manager Suzie Kwan Discusses Factors and Forces Outside

question 44

True/False

When marketing manager Suzie Kwan discusses factors and forces outside marketing,such as political ones that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

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Definitions:

State Criminal Codes

The body of law established by each state in the United States, dictating definitions of criminal offenses and their corresponding penalties.

Zoning Laws

Regulations established by local governments determining how certain areas of land can be used, affecting building types, sizes, and purposes.

Doing Business

Engaging in activities that relate to the production, buying, and selling of goods or services for profit.

Prejudice

Preconceived opinion or judgment towards people, groups, or subjects that is not based on reason or actual experience.