Which Group Has Considerable Spending Power,as Well as Great Need

question 11

Multiple Choice

Which group has considerable spending power,as well as great need for tailored products and services,and represents 14.3 percent of the Canadian population (4.4 million people) ?

• A) People with disabilities
• B) Gays and lesbians
• C) Visible minorities
• D) Environmentalists
• E) Millennials

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Definitions:

Creative Asset

Any material, such as images, videos, or texts, used in marketing or advertising to convey messages in an engaging manner.

Social Persona

The public identity an individual projects in social environments, including social media, shaped by their communications, behavior, and choices.

Activation Tool

A strategy or device used to engage consumers, often encouraging interaction or participation with a brand or campaign.

Social Persona

A constructed identity or role that an individual presents in social contexts or online platforms, often curated to fit into certain social norms or expectations.