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What Is the Purpose of the Threats and Opportunities Analysis

question 11

Essay

What is the purpose of the threats and opportunities analysis section in a marketing plan?


Definitions:

Business Processes

Structured activities or tasks that produce a specific service or product for a particular group of customers.

SCM

Supply Chain Management; it involves the management of the flow of goods and services.

ERP

Enterprise Resource Planning is software utilized by companies for the daily management of business operations including accounting, procurement, project management, and manufacturing.

TPS

Transaction Processing System, a type of information system that collects, stores, modifies and retrieves the data transactions of an enterprise.

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