Beyond Standard Performance Measures,marketers Are Using Customer-Centred Measures of Marketing

question 131

True/False

Beyond standard performance measures,marketers are using customer-centred measures of marketing impact,such as customer acquisition,customer retention,customer lifetime value,and customer equity.

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Definitions:

Objective

A specific, measurable, achievable, relevant, and time-bound goal that guides actions and decisions.

We-viewpoint

A perspective in writing or speech that emphasizes collective experience or opinion, often using pronouns like "we" or "our."

Routine Inquiry

A request for information that is part of standard or everyday communication.

Active Voice

A sentence construction where the subject performs the action stated by the verb, resulting in a direct and clear expression.