Why Should a Mission Statement Be Market Oriented Instead of Product

question 138

Essay

Why should a mission statement be market oriented instead of product or technology oriented?

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Definitions:

Liquidity

The measure of how easily an asset can be converted into cash without affecting its market price.

Asset Management

The process of developing, operating, maintaining, and selling assets in a cost-effective manner.

Debt Management

The process of strategizing to reduce or pay off outstanding debts.

Profitability

A metric or concept that measures the ability of a company or business to generate income relative to its revenue, assets, or shareholders' equity, typically expressed as a percentage.