Examlex
Why are many marketers today using customer-centred measures of marketing ROI?
Reactive Interference
A phenomenon in memory in which the ability to remember information is impaired by subsequent exposure to similar information.
Consolidation Failure
Any disruption in the consolidation process that prevents a long-term memory from forming.
Long-term Memory
The phase or type of memory responsible for the storage of information over an extended period.
Short-term Memory
The part of the memory system where information is stored for a brief period, typically a few seconds to a minute.
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