Fast Food Inc

question 138

True/False

Fast Food Inc.views marketing as the science and art of finding,retaining,and growing profitable customers by providing them with the food they want.Fast Food Inc.practises societal marketing.

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Definitions:

Marketing Strategy

A comprehensive plan formulated by businesses to achieve specific marketing objectives and targets over a set period.

Sales Objective

A target set by a business to achieve a specific amount of sales within a certain timeframe, used to motivate and measure the performance of sales teams.

Value Objective

A strategic goal focused on delivering superior value to customers, often by offering products or services that uniquely meet their needs or preferences.

Profit Objective

A financial goal setting the desired amount of profit a company aims to achieve within a specific period.