Customer Relationship Management Is Perhaps the Least Important Concept of Modern

question 2

True/False

Customer relationship management is perhaps the least important concept of modern marketing.

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Definitions:

Motivated Reasoning

A cognitive process where individuals form and cling to beliefs despite contrary evidence, driven by emotion or desire rather than objective evaluation.

Evidence

Information or facts that are used to support a conclusion, belief, or proposition.

Beliefs

A conviction or acceptance that something is true or exists.

Early Payment Discount

A reduction in the amount due for goods or services offered by a seller to buyers who pay their bill before a specified date.