Customer-Perceived Value Is Determined by a Customer's ________ of the Difference

question 34

Short Answer

Customer-perceived value is determined by a customer's ________ of the difference between all benefits and all costs of a market offering relative to those of competing offers.

---

Definitions:

Biological Difference

Variations in physical and physiological characteristics between individuals or populations, often discussed in the context of gender, race, or species.

Projective Agency

The capacity of individuals to envisage future actions and goals influenced by their desires and aspirations, thereby shaping their future.

Decolonization

The process of deconstructing colonial ideologies, structures, and legacies, and reclaiming and valorizing indigenous cultures and knowledge systems.

Free Human Consciousness

Free human consciousness refers to the human ability to be aware of one's own thoughts and to think independently free from external constraints or influences.