Customers Can Be Classified into Four Relationship Groups According to Their

question 113

Multiple Choice

Customers can be classified into four relationship groups according to their profitability and projected loyalty.Which type of customer has the highest profit potential and strong loyalty?

• A) Barnacles
• B) Strangers
• C) Butterflies
• D) True friends
• E) Big fish

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Definitions:

President Buchanan

James Buchanan, the 15th President of the United States (1857-1861), whose administration immediately preceded the American Civil War.

Executive Power

The authority held by the executive branch of a government, responsible for implementing and enforcing laws and policies.

Trans-Continental Railroad

A railway system extending across a continent; in the U.S., it primarily refers to the railroad that linked the East and West coasts in 1869.

Congressional Approval

The act of validating, endorsing, or passing legislation or other measures by a legislative body, particularly the United States Congress.