Which of the Following Is an Example of Consumer-Generated Marketing

question 95

Multiple Choice

Which of the following is an example of consumer-generated marketing?

• A) Honda's "Everybody Knows Somebody Who Loves a Honda" Facebook page
• B) Dell's monitoring Twitter-based discussions
• C) PepsiCo's Doritos brand's "Crash the Super Bowl" contest
• D) P&G's assigning customer development teams to each of its major retailer accounts
• E) American Express's offering to some of its members $300 in exchange for closing their accounts

---

Definitions:

Higher-income People

Individuals or households that earn a significantly above-average level of income compared to the general population.

Chapter 7 Bankruptcy

involves the liquidation of a debtor's non-exempt assets by a trustee to pay creditors, part of the U.S. Bankruptcy Code.

Chapter 13

refers to a part of the U.S. Bankruptcy Code that enables individuals with a regular income to develop a plan to repay all or part of their debts.

Chapter 7

A provision of the bankruptcy code that provides for "liquidation," whereby a debtor's assets are distributed to creditors.